Gravity Forms is an advanced WordPress forms plugin that empowers users to create everything from simple contact forms to multi-page applications, quizzes, and payment-ready order forms. Thanks to its extensive conditional logic, it adapts forms dynamically to user input. Moreover, it offers robust integrations with third-party tools such as CRMs, email marketing platforms, and payment gateways.
In addition, developers can leverage its powerful API to extend functionality. Unlike many free form builders, Gravity Forms is a premium, self-hosted solution trusted for its reliability, enterprise-grade security, and professional features.
WordPress Forms Plugin
More than just a plugin, Gravity Forms is a complete automation platform. Its drag-and-drop builder allows users to create forms visually without writing a single line of code. However, the real value lies in its deep functionality and flexibility.
Built on powerful conditional logic, Gravity Forms enables you to show or hide fields, pages, and sections based on user choices. As a result, forms feel dynamic, personalized, and more engaging. This makes it perfect for complex applications such as surveys, registration forms, or quote calculators.
Automation & Integrations
Beyond simple data collection, Gravity Forms streamlines workflows by automating critical tasks. It can send new contacts directly to Mailchimp, create WordPress posts from submissions, notify teams in Slack, or sync data with Salesforce. Furthermore, the plugin supports secure payment processing through Stripe, PayPal, and other gateways, making it an all-in-one solution for eCommerce and service businesses.
Ultimately, this turns static forms into active components of your digital strategy. As a result, you save time, reduce manual data entry, and ensure a smoother user experience.
Features
Intuitive Form Builder
Drag & Drop Interface: Easily add, remove, and rearrange fields with a simple mouse click.
Pre-Built Form Templates: Jumpstart your form creation with templates for common use cases (contact forms, donation forms, etc.).
Multi-Page Forms: Break long forms into manageable steps with progress bars, improving user experience and completion rates.
Advanced Field Types
Standard Fields: All basics are covered (text, paragraph, dropdowns, checkboxes, etc.).
Advanced Fields: Includes specialized fields like name, date, time, phone number, and email with built-in validation.
Post Fields: Allow users to submit content and create new WordPress posts or custom post types directly from the front end.
Pricing Fields: Product options, quantities, and shipping fields to create order forms and calculate totals.
Powerful Conditional Logic
Apply logic to virtually any part of the form: show/hide fields, pages, and even sections.
Use logic to control notifications, confirmations, and which integrations are triggered.
Extensive Integrations & Add-Ons
Email Marketing: Native connections with Mailchimp, Constant Contact, ActiveCampaign, AWeber, and more.
Payment Gateways: Official add-ons for PayPal, Stripe, and Authorize.Net to accept payments and donations.
CRM Systems: Integrate with Salesforce, HubSpot, and Capsule CRM to manage customer relationships.
Productivity & Communication: Send form entries to Slack, Microsoft Teams, Trello, or Zapier (which connects to thousands of other apps).
Data Management & Security
View Entries in WordPress Dashboard: All form submissions are stored securely within your WordPress database for easy review and management.
Export Data: Export entries as CSV or Excel files for external analysis.
Privacy & Compliance: Features to help with GDPR compliance, including data retention policies and tools for handling user data requests.
Developer-Friendly
REST API: Extend and interact with Gravity Forms programmatically for completely custom solutions.
Extensive Hooks & Filters: Developers can customize every aspect of the plugin’s behavior and output.
Custom Add-On Framework: Build bespoke integrations for internal or client-specific tools.
Notifications & Confirmations
Automated Email Alerts: Send customized email notifications to administrators and users upon form submission.
Flexible Confirmations: Display a simple message, redirect to a “Thank You” page, or show a custom page after submission.
Ultimately, Gravity Forms is not merely a plugin; it is a foundational tool that empowers business owners to streamline operations, provides developers with the flexibility to build custom solutions, and enables marketers to deepen customer engagement. For those who view their website as an integral business asset, Gravity Forms is not just an option—it is the definitive choice.