Google Site Kit – Google Services WordPress Plugin

Google Site Kit is a free, open-source plugin that connects your WordPress site to multiple Google tools and displays critical performance metrics in one centralized dashboard. With just a few clicks, you can set up Google Analytics, Search Console, AdSense, and other services without editing code or installing additional tracking scripts. Site Kit delivers real-time insights on search performance, traffic sources, page speed, and ad revenue, with data visualized in clear, actionable widgets. It supports both individual posts and site-wide analytics, offers granular user permissions, and prioritizes user privacy with IP anonymization and GDPR-friendly practices.

Trusted by millions, Site Kit is the most reliable way to bring Google’s powerful tools into your WordPress workflow.

Google Services WordPress Plugin

Google Site Kit is the official WordPress plugin from Google, designed to bring essential web performance and audience insights directly into your WordPress dashboard. It seamlessly integrates with key Google services—such as Search Console, Google Analytics, AdSense, PageSpeed Insights, and more—providing a unified, easy-to-understand view of how your site is performing on the web. Built for simplicity and transparency, Site Kit empowers site owners, creators, and developers to make data-driven decisions without leaving WordPress, helping them grow their audience, improve content, and monetize their sites effectively.

Google Site Kit

Google Site Kit is the one-stop solution for WordPress users who want to understand and optimize their site’s performance using Google’s most trusted tools. Instead of logging into multiple platforms, Site Kit pulls authoritative data from Google products and presents it directly in your WordPress admin area—making it easier than ever to monitor, manage, and act on insights.

The plugin supports a growing list of Google services, including:

• Google Search Console: See search queries, click-through rates (CTR), and indexing status.
• Google Analytics: Track user behavior, traffic sources, audience demographics, and conversions.
• AdSense: Monitor ad performance and revenue directly from your dashboard.
• PageSpeed Insights: Get actionable recommendations to improve site speed and Core Web Vitals.
• Google Tag Manager: Easily deploy and manage tracking tags without touching code.
• YouTube: Track video performance if you embed videos from your channel.

Site Kit Dashboard

During setup, Site Kit guides you through a secure, step-by-step authentication process using OAuth, ensuring your Google account remains protected. Once connected, it automatically places the necessary tracking codes on your site—no manual code editing required.

One of Site Kit’s standout features is post-level insights. While viewing or editing any post in the WordPress editor, you can see how that specific page is performing in search, how much traffic it generates, and what user engagement looks like—enabling you to optimize content in real time.

The main Site Kit dashboard provides an at-a-glance overview of your site’s health, including:

• Top-performing content
• Search appearance and visibility
• Traffic trends
• Page speed scores
• Ad revenue (if AdSense is connected)

Key Features

Site Kit is built with collaboration in mind. It supports multi-user environments with granular permissions—each WordPress admin can connect their own Google account, and access can be restricted based on user roles. This makes it ideal for agencies, teams, and organizations.

Privacy is a core principle. By default, Site Kit anonymizes IP addresses when Google Analytics is activated, helping meet GDPR and other data protection requirements. The plugin does not collect or store personal user data on your server, and you retain full control over data sharing.

For developers, Site Kit is open-source, well-documented, and extensible via hooks and filters. It integrates smoothly with popular page builders, caching plugins, and headless WordPress setups. It also works with staging environments, allowing you to view production data while working on a staging site.

Regularly updated and backed by Google’s engineering team, Site Kit ensures compatibility, security, and long-term reliability.

Features

Core Integration & Insights:

• Google Search Console: Monitor search queries, impressions, clicks, CTR, and indexing status.
• Google Analytics: Track audience, behavior, acquisition, and conversion data.
• AdSense: View ad revenue, RPM, and performance metrics—ideal for monetized sites.
• PageSpeed Insights: Get speed scores and optimization tips for mobile and desktop.
• Google Tag Manager: Deploy and manage tags (e.g., for remarketing or conversion tracking) without coding.
• YouTube: Track views and engagement for embedded videos from your channel.

User Experience & Dashboard:

• Centralized Dashboard: View key metrics from all connected Google tools in one place.
• Post-Level Insights: See performance data for individual posts and pages while editing.
• Easy Setup Wizard: Connect Google services in minutes with no code required.
• Real-Time Data: Access up-to-date insights directly in WordPress.
• Mobile-Responsive Interface: Works seamlessly on all devices.

Collaboration & Permissions:

• Multi-User Support: Each WordPress admin connects their own Google account.
• Role-Based Access: Control who can view or manage Site Kit settings.
• Staging Site Compatibility: Display production data on staging environments.

Privacy & Compliance:

• IP Anonymization: Enabled by default in Google Analytics for GDPR compliance.
• No Data Storage on Server: Site Kit acts as a secure proxy—data is fetched from Google APIs.
• Transparency: Clear consent and data usage disclosures.
• Third-Party Consent Integration: Works with popular GDPR plugins for cookie and tracking consent.

Developer & Technical Features:

• Open Source (GPL): Code is publicly available on GitHub for review and contribution.
• REST API Integration: Secure communication with Google services.
• Extensible Architecture: Add custom modules or filters for advanced use cases.
• Lightweight & Fast: Minimal impact on site performance.
• Translation Ready: Available in 28+ languages.

Supported WordPress Requirements:

• WordPress 5.2 or higher
• PHP 7.4 or higher
• Modern browser (no Internet Explorer support)
• Publicly accessible site (not password-protected or in maintenance mode)
• REST API enabled and accessible

Google Site Kit is the definitive bridge between WordPress and Google’s ecosystem—delivering powerful, accurate, and privacy-conscious insights to help you build a better, more successful website.